Value Proposition

A simple statement

• On why a customer should choose your product
• the benefit your product provides consumers and the problems it solves

ARISES FROM ANALYZING:

• what unsolved problems there are within your sphere of influence,
• what things you can offer as a solution to a potential customer problem,
• and how you will approach the customer.

Think about

• the experience you want your customer to have with your product/service,
• what promise you are making to the customer that will be fulfilled by what you’re selling,
• how you are going to help them,
• how your service will help them.

What problems do our customers have that we want to solve?

What unsatisfied need is there in the market?

How will our solution fix this problem?

What value do we bring to the customer?

How to Write a Value Proposition (+ 6 Modern Examples) (helpscout.com)